2012 - Press Releases
RealMatch Continues Hot Streak in Recruitment Advertising
New Partners Include Omaha World Herald, CFO Magazine, and Many More
New York, NY—October 18, 2012—One of the hottest summers on record may be winding down, but RealMatch continues to turn up the heat in the $6 billion U.S. online recruitment advertising industry. RealMatch announced today that it has recently signed over 20 new affiliate partnership deals with newspapers, trade publishers, and online media companies including the Omaha World Herald, Hawaii Tribune-Herald, CFO Magazine, SupplyChainBrain, Global Diversity, and FoodNavigator Jobs USA. This announcement comes at a time when job board operators are battling fierce competition in a highly fragmented market, and are re-evaluating their current platform technology in search of better alternatives that enable them to generate more revenue, more profit, and offer more value to their advertisers.
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“The Omaha World-Herald is the number 2 newspaper in the United States in market penetration and we have the Midlands leading news website with Omaha.com. These two components give us unparalleled reach for our advertisers. By joining forces with RealMatch, our Marketplace Jobs products extend this reach even deeper locally and wider nationally with RealMatch’s network of national and niche job boards. It also allows our advertisers to even further reach out to the passive job seekers. This is a huge advantage to our employers seeking qualified candidates,” said Larry Etienne, Classified Advertising Manager, Omaha World Herald.
As part of the RealMatch’s partnership agreement, RealMatch affiliates become members of TheJobNetwork, RealMatch’s national network comprised of more than one thousand local and niche job sites, job aggregators, job search engines, and social networks reaching over 37 million job seekers monthly. Unlike basic cross-posting arrangements which have no guarantee of results, TheJobNetwork leverages RealMatch’s sophisticated ad optimization, ad targeting, and job matching technologies to increase ad performance and generate significantly higher qualified applicant response rates compared to traditional destination job sites. This enables RealMatch’s affiliate partners to attract more advertisers and job seekers at the same time.
“We have modeled our business on some of the key factors that have made traditional display ad networks so successful, which include delivering measurable performance and efficiency. This has allowed us to develop the most effective recruitment advertising network available to ensure that our partners succeed, as well as the employers and job seekers they serve,” said Gal Almog, founder and CEO of RealMatch.