2013 - Press Releases
San Diego Union-Tribune and Waco Tribune-Herald Launch Next-Generation Job Sites Powered by RealMatch
Superior Technology and Greater Reach Translate into New Revenue for Publishers
New York, NY—February 19, 2013—RealMatch, the leader in performance-based recruitment advertising, announced today the launch of two of its newest affiliate partners including U-T San Diego and Waco Tribune-Herald. Both newspapers have switched to RealMatch’s next-generation online recruitment solution in order to grow their recruitment advertising business and provide a better and more efficient experience for employment advertisers and job seekers alike.
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“Partnering with RealMatch has provided us with a recruitment advertising solution that enables us to deliver increased performance and better value to advertisers in our local market. RealMatch made the transition from Monster.com to be seamless for us and our clients, and we are excited about entering into a new era for digital employment services in San Diego,” said Brett Sondrup, Director of Digital Sales, U-T San Diego.
In addition to having access to RealMatch’s superior white-label job site platform based on Real-Time Job Matching™ technology, the newspapers also become members of TheJobNetwork, RealMatch’s national recruitment advertising network as part of the partnership. TheJobNetwork is comprised of over one thousand local and niche job sites, job aggregators, job search engines, and social networks reaching over 37 million job seekers monthly. Unlike basic cross-posting arrangements which have no guarantee of results, TheJobNetwork leverages RealMatch’s sophisticated ad optimization, ad targeting, and Real-Time Job Matching™ technologies to increase ad performance and generate significantly higher qualified applicant response rates compared to traditional destination job sites. This increase in performance and superior results allows publishers to attract more loyal advertisers and generate more revenue.
“U-T San Diego and the Waco Tribune-Herald represent a rapidly growing number of publishers searching for a better alternative to their existing online recruitment advertising solution. With RealMatch, they now have the opportunity to outperform even the most recognized job boards in order to grow their revenues and build more strategic relationships with advertisers and job seekers in their communities,” said Gal Almog, founder and CEO of RealMatch.