2013 - Press Releases
RealMatch Appoints Martin Nisenholtz to Board
New York, NY — (March 5, 2013)—RealMatch, Ltd., a leading provider of online recruitment advertising solutions for digital publishers, announced today that Martin Nisenholtz has joined its Board of Directors. Mr. Nisenholtz led the online strategy and operations for The New York Times Company where he served as Chief Executive for New York Times Digital from 1995 to 2005 and Senior Vice President of The New York Times Company from 2005 to December of 2011. Mr. Nisenholtz was also instrumental in the development of targeted online advertising using audience data, and founded the Online Publishers Association, where he served as chairman from 2001 until 2003 and served on the executive committee until 2011.
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“Publishers are eagerly looking for alternate revenue streams, and the $6 Billion online recruitment advertising industry represents a huge opportunity” said Nisenholtz. “RealMatch’s unique performance-based solution will provide online publishers the ammunition to dominate the recruitment advertising category in their respective markets.”
RealMatch is changing the landscape of online recruitment by allowing online publishers to better monetize their communities using recruitment advertising. Applying many of the same principles that made display and search advertising thrive, RealMatch has developed TheJobNetwork, the largest recruitment ad network comprised of more than 1,000 job sites RealMatch powers on behalf of its publisher affiliates, along with thousands of third-party job sites. TheJobNetwork utilizes proprietary ad optimization, ad targeting, and job matching technologies to significantly increase ad performance and qualified applicant response rates compared to traditional destination job sites. The network effect enables publishers to attract more advertisers and job seekers at the same time which translates into more revenue and more audience engagement.
“Martin’s vast experience and insight in both digital publishing and online advertising will give us a significant advantage as we scale our affiliate network of online publishers looking to grow and diversify their ad revenue by leveraging recruitment advertising,” said Gal Almog, founder and CEO of RealMatch. “The online recruitment advertising industry is currently in a disruptive stage, and online publishers who already have established communities and content are in a unique position to capture significant market share in the lucrative online recruitment market.”
Martin Nisenholtz is currently a Fellow at the Joan Shorenstein Center for the Press, Politics and Public Policy at the Harvard Kennedy School. He also serves as an Adjunct Associate Professor at the Columbia Journalism School. He is on the boards of Yellow Media (TOR:YLO), Exelate and Sulia. In 1983, Martin founded the Interactive Marketing Group (IMG) at Ogilvy & Mather. IMG was the first digital agency at a major US advertising firm. Martin began his career as a research scientist and assistant professor at NYU’s Interactive Telecommunications Program (ITP). He holds a BA from the University of Pennsylvania and an MA from Penn’s Annenberg School, where he serves on the alumni board.