2016 - Press Releases
RealMatch and tronc Partner to Launch Programmatic Job Sites in 12 Markets
RealMatch’s Unique Technology Provides Superior Solutions for Employers and Job Seekers
New York, NY, September 6, 2016—RealMatch, a leader in performance-based recruitment advertising solutions, announced today that it has launched 12 local job sites in partnership with tronc, the latest member of the TheJobNetwork™. Notable local brands include Chicago Tribune, Los Angeles Times, The San Diego Union-Tribune, The Baltimore Sun, Orlando Sentinel, among others.
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The partnership is aimed at helping tronc’s local media companies grow their recruitment business using RealMatch’s programmatic recruitment advertising solution and vast national network comprised of thousands of local and industry specific job sites, job aggregators and social networks, collectively operated as the TheJobNetwork™.
"This is a pivotal time in the online recruitment industry where ad performance and applicant quality are rapidly becoming a requirement to win recruitment budgets” said RealMatch’s president, Terry Baker. "We welcome tronc to TheJobNetwork and look forward to growing their recruitment revenue and market share using our performance-based solution.”
tronc’s newly launched job sites feature RealMatch’s programmatic ad distribution technology that automatically targets the right job seekers, on the right sites, at the right time, generating more qualified applicants in less time compared to traditional job boards. RealMatch’s proprietary job-matching technology leverages highly accurate, artificial intelligence algorithms that save time for employers by automatically screening, grading and ranking applicant quality, and instantly identifying qualified resume database matches and alerting them to apply. For job seekers, the matching technology provides a superior user experience and increased engagement by delivering highly relevant jobs which they are both interested in and qualified for.
“RealMatch’s recruitment solution gives us a competitive advantage in our local markets, expanding the reach of postings and resumes across multiple sites and networks, and allowing us to increase the products and services we are able to provide our clients,” said tronc’s President, National Revenue and Strategic Initiatives, Tony Hunter. “Employers and candidates can now reach a wider, more targeted audience, while leveraging the propriety technology to make an exhaustive process more efficient and effective.”
Employers and job seekers in any of tronc’s local markets can now take advantage of RealMatch’s programmatic recruitment advertising technology to connect in the most efficient manner possible.
RealMatch is a leading recruitment advertising technology company specializing in performance-based recruitment advertising solutions for digital publishers and the employers and job seekers in their audiences. RealMatch’s technology combines programmatic job ad distribution with real-time job matching algorithms to automatically target and engage top talent across its vast recruitment network, TheJobNetwork™. The company powers over 1,000 job sites and has has distribution arrangements reaching thousands of additional third-party sites granting employers access to local talent in every market while providing job seekers with perfectly matched opportunities. To learn more, visit www.realmatch.com.
About tronc, Inc.
tronc, Inc. (NASDAQ: TRNC) is a media company rooted in award-winning journalism, which harnesses proprietary technology to present personalized, premium content to a global audience in real time. tronc draws content from its vast media portfolio, where a commitment to informing and inspiring communities has earned 92 Pulitzer Prizes and a monthly audience of 60 million. From pixels to Pulitzers, tronc brands optimize content and create engaging experiences for audiences across all channels. For more information, please visit www.tronc.com.