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Recorded Webinars

The Emergence & Impact of Programmatic Advertising On Recruiting

06-22-2016 2:00PM EDT Terry Baker, RealMatch President

The webinar will cover topics like:

  • Using Programmatic Advertising To Make Budgets Go Farther. Programmatic advertising has changed consumer advertising completely - here is how it will change recruiting.
  • The 3 Most Important Talent Acquisition Indicators.No matter what data is used to make decisions, KPIs must be identified and some are simply more important than others.
  • Predictive Analytics. With the ability to 'see around corners', decision makers will learn how this data can empower recruitment strategy.
View On-Demand Webinar Now.

The 3 Essential Components to Hiring for Cultural Fit

03-15-2016 2:00 PM EST (11:00 AM PST) Sharlyn Lauby, HR Bartender
It’s a candidate driven job market. Recruiting is taking longer and it’s getting tougher to find qualified candidates. Organizations need to have a recruiting strategy that’s not only cost-effective but accurate in finding candidates who fit the company culture. The last thing any organization wants is to spend huge amounts of time, effort and finances to have an employee leave.

Join the RealMatch team and Sharlyn Lauby, author of the blog HR Bartender for a discussion about the three key ingredients organizations need to successfully hire for cultural fit. During the webinar, we’ll cover:

3 ESSENTIAL STRATEGIES TO HIRING FOR CULTURAL FIT: Get the inside information from one of the HR industry's thought leaders.


WHAT CULTURAL FIT IS AND WHY IT’S IMPORTANT: Is "Cultural Fit" not even in your recruiting strategy? This webinar will cover what it is and how to make sure your company recruitment strategy is inclusive and efficient.


HOW TO MEASURE THE SUCCESS OF YOUR EFFORTS: Recruiting can be like shooting fish in a barrel or it can be like trying to find a needle in a haystack. But how do you know if what you are doing is worth it or just a waste of time?

Using Brand to Generate Job Board Revenue

11-04-2015 2:00 PM EST (11:00 AM PST) Jeff Dickey-Chasins, The Job Board Doctor Jeff Dickey-Chasins, The Job Board Doctor
When was the last time you thought about your job board as a brand?
You may think that branding is not for job boards, but you would be wrong. A job board with a great brand can increase revenue. A great brand is much more than a logo and URL. A branded job board feels professional when people use it, offering services that employers and candidates will need. An easy-to-use job board beats the competition, becoming the default choice for employers and job seekers. But how do you get there?

Join The Job Board Doctor, Jeff Dickey-Chasins, for a RealMatch Expert Webinar discussing:
  • What exactly is a brand and what are the benefits of a strong brand?
  • Is LinkedIn a strong brand?
  • Why aren't there more strong job board brands?
  • How can you leverage your brand?
  • Going deeper, not wider, for more revenue

Where the Recruitment Dollars Went (and how to get them back)

06-09-2015 2:00 PM EDT (11:00 AM PDT) Gordon Borrell, Borrell Associates
First, recruitment advertising evaporated from newspapers. Now, it seems, they’re evaporating from online, at least for those who chased the advertising business model to the digital world. But recruiters are actually spending more online than ever. This year, for the first time, more than half of their money will go to online “services” than toward buying listings and banners. At a whopping $10 billion, digital services are hot as the recruiters grapple with how to use Twitter, Facebook, LinkedIn and other forms of social media to target the most valuable candidates – those “ultra-passive jobseekers.” Gordon Borrell will help webinar participants get realistic by looking at what some sites are doing to serve recruiters and how much is coming out of this lucrative “services” segment.

Learn about major trends that can benefit your publication:
  • What $10 billion in digital services can mean for you
  • Hear about the forecast for online recruitment spending
  • Learn from one of the most sought after speakers in the media industry

Watch Now!


Attracting & Retaining Members with a Great Content Strategy

01-29-2015 Hilary Marsh, Founder of Content Company
Learn why a solid content strategy is key for your association's success-and how to go about creating & executing this strategy.

While planning an engaging content strategy, several obstacles may arise. In this session, we review the elements of a successful content strategy, from conception to creation, promotion, and maintenance.

Learn how to ensure your content strategy:

  • Attracts prospective members
  • Retains and engages existing members
  • Increases use of programs, resources, tools, etc.
  • Increases awareness of / participation in events & efforts
  • Helps you increase non-dues revenue
Watch Now!

Measuring Online Engagement & ROI

12-18-2014 Andy Steggles, President and CCO, Higher Logic
Hear how several member and subscriber based organizations are measuring their online member engagement and how this correlates to increased revenue and/or greater satisfaction.

Key Takeaways:

  • Identify which statistics you wish to capture, based on what makes sense for your organization.
  • Understand the quantifiable value of online member engagement and its impact on member satisfaction.
  • Interpret social analytics and see how they can be used as an indicator for the health of an organization.

Walk away with useful benchmarking data as well as key tips to achieve online engagement success.

Watch Now!

Top Digital Trends: A Crash Course for Modern Local Media

10-21-2014 Shannon Kinney, Founder and Client Success Officer, Dream Local Digital
Are you on top of the latest digital advances for local media publishers? New online tools and strategies are on the rise that better enable audience engagement, brand strengthening, and ultimately new digital revenue. Watch Shannon Kinney, Founder of Dream Local Digital, present the top trends for local online media.

This webinar will cover the latest digital trends for local media, including:

  • Social Media - social strategies to deepen online engagement
  • Mobile - new technology and platforms for your readers/ viewers
  • SEO - what you can do to expand your online audience
  • Native Advertising - what's working, and what's not
  • Programmatic Advertising - how local media is being affected

Watch Now!

Job Aggregation-Is it the Future of your Job Board?

08-14-2014 Expert Panel
It started with Indeed. Now with Monster and LinkedIn introducing job aggregation products and services, what does that mean for job board operators and recruitment sites?

Watch Steven Rothberg, President of niche job board College Recruiter, Ed Kost, Partner at Roadgem Consulting, Richard Clark, VP Inside Sales at Northeast Tennessee Media Group, and Gal Almog, CEO of RealMatch, as they discuss the impact of the Job aggregation model on the future of recruitment advertising.

Watch Now!

Best Practices in Association Career Center Management

06-19-2014 Peter Weddle, Executive Director of IAEWS
In this expert webinar from RealMatch, Peter Weddle, Executive Director of IAEWS, explores key trends, best practices, challenges and opportunities among society and association online career centers and will identify ways to maximize member value and non-dues revenue.

Watch this webinar to learn:
  • How to properly promote your career center
  • Why clients renew & what matters most to them
  • Which competitive initiatives you should leverage
  • What the future holds for Association job boards
View Recording Now!

Industry Trends All Job Boards Need to Know

06-11-2014 Jeff Dickey-Chasins, Job Board Doctor
In this webinar recording, Jeff Dickey-Chasins [well known as the Job Board Dr] reviews the latest Job Board Trends Survey, covering stats & data from your peers - fellow job boards and job board operators.

Watch this webinar to find out:
  •     Which sites continue to dominate the job board industry
  •     What employers rank as their #1 need from job boards
  •     What % of respondents have a mobile-enabled site
  •     How many job sites view LinkedIn as a serious threat
  •     Which efforts job boards plan to increase in 2014

Watch Recording Now!

Recruitment Advertising Annual Report: What’s Trending & Who’s Hiring in 2014?

04-09-2014 Gordon Borrell

Watch Gordon Borrell and Kip Cassino review the Annual Borrell Associates' Recruitment Advertising Outlook - and learn what's trending and who's hiring in 2014.

In this webinar, Gordon will review:
  • Significant changes in the types of jobs now available
  • Which industries are hiring this year - and which are not
  • Where recruitment advertising dollars are being spent
  • How digital services offer new opportunities for online recruitment
  • What's trending based on the latest stats & figures

Watch Recording Now!

Job Matching: The New Driving Force in Online Recruitment

02-13-2014 2pm EST Dr. Charles Handler
Learn the science & psychology behind the often misused term "job matching" and review its impact on the future of online recruitment.

Dr. Charles Handler, Executive Scientist at Logi-Serve, Dr. Steve Carter, VP of Matching at eHarmony, and Gal Almog, CEO of RealMatch, discuss what job matching holds for the future of recruitment advertising.

Watch this innovative expert webinar to learn:
  •     How job matching better engages job seekers & delivers quality applicants for employers
  •     Why keyword searches for jobs will soon be extinct
  •     What’s currently broken in the job hunt
  •     New explorations in matching & recruitment advertising
  •     Two approaches to matching: skills & culture

Watch Recording Now!

What Job Seekers Want in 2014

01-16-2014 Job Board Doctor
What happens when you ask 1,276 job seekers (both active and passive) how they really look for work? You get some pretty interesting answers.

In this webinar with Jeff Dickey-Chasins, best known as the Job Board Doctor, reviews his latest Job Seeker Survey.

Some findings from the survey include:
  • General job boards and job search engines are used most often by both sets of respondents
  • Many respondents relied most heavily on search engines, general job boards, and newspaper ads
  • Desktop and laptop computers continue to be the primary tool in job search; mobile devices are used primarily for job search and employer research.
View Recording Now!

Live Case Study: Best Practices for Selling Online Recruitment Advertising

12-18-2013 Richard Clark
If they won't come to you... Here's a plan to get to them!

In this Live Case Study Webinar with Richard Clark, VP of Sales at Johnson City Press, Clark reviews the sales strategies and tactics that have led to his success selling online recruitment advertising.

Richard reviews his personal sales tips, which cover:
  •     Selling more than just upsells
  •     Honing in on specific product offerings
  •     Preparing competitor comparisons
  •     Sharing performance with your advertisers

View Recording Now!


Recruitment Advertising Annual Report: The Rock Stars & Trends of 2013-14

10-25-2013 Peter Zollman
Watch this video for a review of the AIM Group's 2013-2014 Recruitment Advertising Annual Report, a special edition of the Classified Intelligence Report.

Major recruitment advertising sites — made leaner and smarter by the recession — have started to grow again in reach and revenue, according to the AIM Group. In fact, many new sites have launched this year, targeting new niches and local markets. 

In this special edition of our Expert Webinar Series, Peter Zollman, Founding Principal of the AIM Group, profiles the most innovative, forward-thinking recruitment sites from their Annual Report so you can learn key takeaways for your own job board.

Watch the Recording Now!

Live Case Study: The Indiana Gazette's Road to Recruitment Advertising Success

10-09-2013 Barbie Vickhouse, Advertising Manager at The Indiana Gazette
Watch this case study video with The Indiana Gazette to learn how they increased their recruitment advertising revenue by 138%!

In this thirty-minute presentation, you’ll hear from Barbie Vickhouse, the Advertising Manager at The Indiana Gazette, a daily newspaper in Indiana, Pennsylvania, who will discuss how they increased their recruitment revenue with a strategic market approach.
 
Barbie discusses which factors lead to their success, including:
  • Setting clear ad strategies
  • Upselling with network distribution
  • Delivering quality candidates
  • Building a recruitment brand
Watch recording now!

The New Golden Rules of Job Board Success

07-25-2013 Peter Weddle
Learn how job boards are evolving faster and have more opportunity for growth than ever before. How can you turn that opportunity into profits? By adhering to The New Golden Rules of Job Board Success.

In this video, Peter Weddle reviews:
  • Why job boards must change the kind of visitors they attract
  • How the content of job boards must change to attract top talent
  • What job boards can do to beat back the social media challenge
  • How job boards can increase their revenue and profitability
View recording now!

New Digital Revenue for Media

06-04-2013 Martin Nisenholtz and Jason Kissell
In this webinar, Martin Nisenholtz, former Senior Vice President of The New York Times Company, and Jason Kissell, VP Advertising Sales at The Boston Globe, held an interactive discussion on new revenue opportunities for publishers in the age of digital media.

The panel of experts reviewed hot topics such as:

  • Monetizing digital media
  • Paywalls – what should and should not be behind them?
  • Mobile solutions for media
  • How Recruitment Advertising fits into your strategy
  • Questions from the audience

Watch recording now!

Revitalize Your Job Board and Connect with HR Needs & Budgets

04-30-2013 Jeff Dickey-Chasins, the Job Board Doctor
Are you using your current job board to its full potential? Watch this video to learn what a job board can really do for your website - and attract new visitors and advertisers while you're at it!

During this recorded webinar, Jeff Dickey-Chasins, also known as the Job Board Doctor, reviewed ways you can better align your current job board or career site with today's HR needs to attract more advertisers.

Watch recording now!

Thinking Out of the Box to Create Audience Engagement & Drive New Revenue

03-21-2013 Wallace Ryland
In today’s digital age, publishers need to proactively engage two parties: their audience and their advertisers.

Wallace Ryland, CMO at Bedrock Business Media, takes a look at how to develop, engage, and monetize your audience using some not-so-traditional but highly effective strategies. Discover various digital initiatives that enable publishers to build a community and drive new programs for advertisers and subscribers alike.

Watch Now!

The Rebounding Job Market: What 2013 Holds for Recruitment Advertising

01-24-2013 Gordon Borrell
Unemployment has been trending downward, below 8% since fall. That portends good things for the recruitment advertising industry – which makes it a lucrative revenue source for your company. What's likely to grow in 2013, and who stands to benefit? In this recorded webinar, Borrell Associates Research VP Kip Cassino and CEO Gordon Borrell took a deep look at who's winning and who's losing in the online recruitment space.

Watch Now!

What Would Google Do for Recruitment Advertising?

12-06-2012 3pm EST Shannon Kinney
Join Shannon Kinney, Senior Consultant at AIM Group and Client Success Officer at Dream Local Digital, for an innovative webinar on modern Recruitment Advertising. This presentation will examine disruptive business models for the recruitment advertising industry based on the popular book What Would Google Do by Jeff Jarvis, offering innovative ideas and examining case studies that will help attendees embrace the new social, local, mobile world to help you transform your business for the future.

Watch Now!

Meeting Employment Ad Revenue Goals for 2013

11-14-2012 Janet DeGeorge
2013 is one big mystery when it comes to Employment ad revenue. Or is it? Janet DeGeorge, President of Classified Executive Training, provides a forecast of Recruitment Advertising in 2013.

How can you reach your revenue goals in this category every time using a distinct strategy of outbound calling and print/online specials specific for your market, the current economy, and your existing sales staff? Find out why newspapers that follow Janet's plan are back on top in employment revenue - view the webinar slides now!

Leveraging Mobile for Recruitment Advertising

10-10-2012 Jeff Dickey-Chasins
During this informative Webinar, Jeff Dickey-Chasins - also known as The Job Board Doctor - discusses the importance of mobile applications and devices in the Recruitment Advertising industry. Topics include:
  • Why mobile recruiting is so important and why your site needs it
  • How mobile options can help attract new seekers
  • How to leverage these mobile options for advertisers
  • What makes a good mobile recruiting solution... and what makes a bad one
Watch Now!

Measuring Your Job Board's Success: Which KPIs drive the success of today's leading job boards?

09-19-2012 Peter Weddle
During this informative Webinar, Peter Weddle, Executive Director of the International Association of Employment Web Sites, reviews some of the most important KPIs for your business and presents the key findings of the 2012 IAEWS Global Job Board Benchmark Survey. He also discusses how survey participants are using their data and the aggregate results to improve their competitive position and overall performance.

Watch Now!

The Recruiting World Has Changed..Will Your Job Board Survive?

08-15-2012 Jeff Dickey-Chasins
During this recorded webinar, you will learn:
  •     What competitive forces are affecting job boards today
  •     How your site can leverage the reach of the Internet to compete with large sites like Indeed, LinkedIn, and social media
  •     New techniques to improve candidate quality - and quantity
  •     How to improve your ability to match candidates to jobs
  •     Why search technology is critical for successful job boards 

Watch Now!

Uncovering the Mystery of Recruitment Advertising Spending

07-25-2012 2:00 PM EDT (11:00 AM PDT) Gordon Borrell
Recruitment advertising is still going strong, but what does the future hold for this $6 billion dollar industry, and what is needed for publishers and job board operators to dominate the market?  During this informative Webinar, industry veterans and experts from Borrell Associates provide insight to the future of online recruitment advertising, along with valuable advice to help you generate more revenue and profit from online recruitment advertising.

Watch Now!